Many WooCommerce store owners often neglect the thank you page. They think it’s just a payment confirmation page and pay it little attention. However, this page can provide much more value to store owners and customers upon correct optimization.
So, you should pay attention to this page if you run a WooCommerce store. This guide about how to customize WooCommerce thank you page will help you along the way if you need assistance during your optimization journey. Let’s begin.
Why Should You Customize the WooCommerce Thank You Page??
Suppose you own a physical store where you sell various goods. You greet customers with a thank you when they purchase any product from your store. When you do so, it creates a positive impression among shoppers and helps your store become remarkable and eventually a brand.
The same thing applies in the online store. You thank buyers with a thank you page when they buy products. You give them a positive experience during their customer journey.
That’s why having such a page for any online store becomes essential. Now, let’s discuss why you need to redesign a simple thank you page. Okay, when someone sees this page on your store, it means they’ve already purchased a product.
And these people are more likely to return to your shop and make repeat purchases. So, you can seize this opportunity to guide them in that direction by utilizing the thank you page. For instance, you can showcase special offers to lure customers back and encourage them to buy again.
Besides, you can use the thank you page to improve the customer satisfaction rate. For example, include information related to the order, such as delivery time estimate, FAQs, support documents, and more.
Hence, you now understand why you need to customize your thank you page. Now, we’ll discuss a few methods to optimize or customize your WooCommerce thank you page.
Necessary Elements of a WooCommerce Thank You Page
A WooCommerce thank you page features several key elements, which are as follows:
Order Confirmation Message: A thank you page should feature an order confirmation message to confirm the transaction and build trust.
Order Details: A thank you page contains order details, including the order number, date, product list with prices and quantities, and total paid amount.
Billing and Shipping Information: Your store’s thank you page must have the billing and shipping details of customers to reassure them about their orders.
Estimated Delivery Information: A thank you page should include the estimated delivery information of the product/products to reduce uncertainty and prevent customer inquiries about the delivery status.
Next Steps and Support Information: Most brands share information related to what customers can do next after purchasing and how they can get support on the thank you page. You may do the same.
Return and Refund Policy Link: You can include a link to your store’s return and refund policy on the thank you page to inform customers about their options for returns or issues.
Newsletter Links: You can add a link to your newsletter on the thank you page. This is optional, but helpful if you want customers to stay connected with your brand.
These are some essential elements we usually see on top-grade WooCommerce thank you pages.
Benefits of Thank You Page Customization
As a store owner, you can enjoy many benefits just by customizing your thank you page. Here are some of the advantages you’ll get.
Increased Customer Retention: When you customize a thank you page and give customers a personalized shopping experience, your store becomes memorable to them. So, the chances of repeat visits and purchases increase.
Cross-Selling and Upselling Opportunities: A thank you/order-received page is a perfect place to promote related products or services. So, customize this page to increase Average Order Value for your WooCommerce store.
Reduced Customer Support Inquiries: A well-designed thank you page gives all the necessary information like order details, shipping timelines, tracking links, and return policies, upfront. So, shoppers become less likely to need post-purchase help.
Boosted Social Proof and Trust: You can increase your brand’s credibility just by optimizing the thank you page. For example, you can add customer reviews, security badges, and satisfaction guarantees to gain the trust of prospects.
These are one of the few major benefits you’ll enjoy by customizing your WooCommerce thank you page.
How to Customize WooCommerce Thank You Page
This section will walk you through two exceptional methods to customize the thank you page on your WooCommerce store. Let’s begin.
Method 1: Customize Thank You Page without plugin
This is an advanced method for techies. If you are comfortable with basic PHP and are an experienced WordPress user, you can follow this method. Otherwise, ignore it and try method two in this content.
Anyway, let’s get started with this method. First, take a full backup of your website. Next, make sure you have a child theme installed on your website.
Why? If anything bad occurs during modification, you can recover your website. Also, if your main theme gets updated, you won’t lose the changes you have made.
Once you’ve followed this step, prepare for the next ones. Head to your website’s theme file editor. You can access it from ‘Appearance‘ menu or ‘Tools‘ menu on the WordPress Admin Dashboard, based on the theme you use.
If you use a classic theme, you can find the “Theme File Editor” sub-menu under ‘Appearance‘ sub-menu. On the other hand, go to WordPress Admin Panel > Tools > Theme File Editor if you are using a block theme.
From there, click your theme’s “functions.php” file to insert your custom code.
Now, the question is what code you will insert here. Well, you can include a personalized message after the order details using the code snippet below.
add_action( 'woocommerce_thankyou', 'custom_thank_you_message', 5 );
function custom_thank_you_message( $order_id ) {
echo '<p>Thank you for shopping with us! We appreciate your order.</p>';
}Ensure to insert this code snippet above inside the theme file editor and hit ‘Update‘ button.
If you now visit your thank you page, you can see this message: “Thank you for shopping with us!
As you can see, this is a basic customization since we’ve just inserted a few simple sentences. What if we want to change the outlook of this page or make the order details more organized? To do that, we need to follow the 2nd method. Let’s get going.
Method 2: Customize Thank You Page with ShopBuilder Plugin
This method requires you to install the best WordPress plugin to customize the thank you page of your WooCommerce store. However, the question is which plugin is ideal for this job. No matter which one you pick, ensure it allows you to edit major store pages professionally. This is the first condition. The second criterion is that the plugin should work with popular page builders, like Elementor and WPBakery.
Last but not least, your chosen WordPress plugin must be compatible with WooCommerce, your website theme, and other necessary plugins. It should get regular updates, feature strong support, and be developed by reputed developers.
After checking all these criteria, select a plugin. We recommend the ShopBuilder WooCommerce store builder plugin. It ticks off all the requirements above and not only lets you create a stunning thank you page but also helps you build other essential pages.
So, get the pro version of this plugin. Why pro? Although ShopBuilder allows you to develop essential WooCommerce pages for free, it requires you to opt for the pro version to modify or create the thank you page.
Therefore, create an account on RadiusTheme, purchase the plugin, and download the zip file. After that, follow these steps.
Step-1: Install and Activate ShopBuilder Pro
Go to your WordPress Admin Dashboard > Plugins > Add Plugin.
Now, click “Upload Plugin” button.
Then, hit “Choose File” button to upload the plugin zip file and click “Install Now” button.
Now, wait a while and click the ‘Activate‘ link. That’s how you install and activate the pro version of ShopBuilder.
Note that ShopBuilder Pro requires the ShopBuilder free version to be functional. Plus, your store must have Elementor and WooCommerce preinstalled to use ShopBuilder.
If you don’t have these plugins, consider installing and activating them before moving forward with this tutorial.
Step- 2: Build a Thank You Page Template
Building a thank you page with ShopBuilder Pro is easy. Just navigate to your WordPress Admin Dashboard > ShopBuilder > Templates Builder.
Now, hit “Add New Page” button.
You’ll then see a pop-up with several fields and templates. Write your page name in the “Template Name” field and click “Select Template Type” drop-down menu to choose “Thank You / Order Received” option.
Now, select a template and hit ‘Import‘ button.
Lastly, toggle on “Set as Active Template” to make it your active thank you page template. Then, click “Edit With Elementor” button to customize thank you page with Elementor.
You can now start customizing the page and hit ‘Publish‘ button once you are happy with the edit. You may see the animation below to see how we customize our thank you page using ShopBuilder’s addons for Elementor.
That’s how you can easily customize the WooCommerce thank you page according to your business needs.
Bonus: Thank You Page Tracking for Analytics
After customizing your WooCommerce thank you page, you should track conversions on this page. You can use a wide range of tools to track conversions. Here are a few of them.
Google Tag Manager – Use this to add and manage tracking codes without editing your website’s code.
Google Analytics for WooCommerce – You might utilize this one to enable enhanced ecommerce tracking to see detailed purchase data inside your Analytics account.
PixelYourSite – It’s a popular WordPress plugin that allows you to add Facebook Pixel to your WooCommerce store. So that Facebook can use this data to improve your ad performance on Meta.
Once you set up these tools, you need to configure them to trigger events on the Thank You page. For example, you can set a ‘Purchase‘ event to fire when the Thank You page loads.
Pro Tip: Always check your tracking setup with tools like Google Tag Assistant and Meta Pixel Helper. Also, learn server-side tracking to get the best results.
👉 Good Read: Ecommerce Marketing Strategies
Now It’s Your Turn
So, that’s how to customize WooCommerce thank you page like a professional. We’ve shown you both beginner-friendly and more advanced methods to help you edit the thank you page according to your requirements in this article.
We believe you found it informative and helpful. If you did, share this comprehensive guide with others in appreciation. This is all for today. We’ll meet again with another promising article. Until then, keep exploring our website and try ShopBuilder.
