Losing customers and struggling with sales in your WooCommerce store? Offering bundled products might help you get out of this situation.
However, do you know how to create bundle product in WooCommerce? If you know, you can utilize this powerful sales strategy. If you don’t know, we encourage you to keep reading this article.
This content will discuss what a bundle product is, its purposes, which products should be bundled, how to create a bundled product, and the best practices to follow while making such a product. Thus, read on.
What Are WooCommerce Bundle Products?
Bundle products are a product type offered in the WooCommerce platform. This type of product allows store owners to group multiple individual products and sell them as a single package at a discounted price.
In a word, a bundle product is, in essence, a collection of products (simple products, variable products, or even other bundles). For example, a store might bundle a laptop, a mouse, and a carrying case together as a Laptop Starter Kit.
What is the Purpose of Bundling Products?
The main purpose of bundling products is to boost sales by providing customers with perceived value through discounted or bundled prices. Bundling products motivates customers to purchase more items.
Besides these benefits, bundling products serve the following purposes:
Increased Average Order Value: Product bundling often motivates customers to increase their spending by providing a discounted rate compared to purchasing items separately. Therefore, you generate a higher revenue per transaction.
Enhanced Customer Experience: When you group related products and offer them as a bundle, it facilitates customers’ purchasing decisions and improves customer satisfaction.
Marketing and Promotional Benefits: Bundles are powerful tools for marketing campaigns. You can drive higher sales by creating seasonal bundles, promotional bundles, or others.
Effective Inventory Management: Bundling multiple items helps swiftly move slow-selling or surplus stock and optimizes inventory management.
Reduced Marketing and Distribution Costs: When you market and distribute a bundle, you spend less money on promotions compared to the cost of promoting a single product.
These are some significant benefits you’ll get as a business owner by offering bundling products.
Which Products Can Be Bundled Together?
You can bundle different products or related products based on your marketing needs. Below are some ideas for bundling products.
Complementary Products: Complementary products are goods that customers tend to use together. For example, a customer might wear a shirt, a pair of pants, and a belt. Thus, you can group these products and offer them in an outfit bundle.
Consumables and Refills: Increase the number of repeat purchases by bundling a primary product with its refills – for instance, bundle soap, cleaning supplies, and toothpaste as a household bundle.
Gift Sets: Create a bundle of products targeting gifting occasions, such as various types of beauty products (gift boxes).
Upselling and Cross-Selling: You can bundle a popular product with an unpopular yet relevant item to increase sales – for example, phone case, screen protector, and wireless earbuds as a bundle.
Variety Packs: Create a bundle featuring a wide variety of products to encourage customers to try new items.
How to Create Bundle Product in WooCommerce
We’ll use WooCommerce’s built-in feature to create a bundled product. Note that your store must have existing products to create a bundled product. If your WordPress store doesn’t have any products, first upload some, as we’ll use existing products for bundling.
Afterward, follow the steps below:
- Navigate to your WordPress Admin Panel > Products > Add new product.
- Now, write your bundling product title in the “Add new product” field and jot down the bundling product description in the “Product description” box.
- At this point, scroll down to the “Product data –” area and press the drop-down menu beside it. Then, choose “Grouped product.”
- Now, fill out the product inventory information.
- Press the “Linked Products” tab on the left-hand side and then click the “Grouped products” field on the right-hand side. After that, search for your desired product in that field.
N:B: Write the product name in the “Grouped products” field, and you’ll notice the product link – click that. Also, don’t forget to insert a comma after entering a product in the “Grouped products” field.
- Afterward, work on other necessary “Product data-” tabs, head to the “Product short description” box, and write a short description.
- Now, navigate to the right-hand side and create or include your bundling product tag and category.
- Then, scroll a bit up to the “Product image” area and upload the bundling product’s primary image. Finally, press the ‘Publish’ button.
- Now, visit the product page and test your bundled product.
That’s how easily you can create a bundled product in your WordPress store using WooCommerce’s default feature.
How to Include a Discount for WooCommerce Bundle Products
You can increase sales by offering bundled products and attract new customers when you provide discounts on bundled items. So, how do you include a discount in a bundled product?
Follow the steps below as we show you how to offer a percentage discount with a coupon. Note that we’ll illuminate the path and expect you to explore everything else on your own. Let’s get started.
- Head to your WP Admin Dashboard > Marketing > Coupons.
- Press the “Add new coupon” button.
- Now, write your coupon code in the “Add new coupon” field and, optionally, write a coupon description for your own reference.
- Then, scroll down to the “Coupon data” box and ensure you’re on the ‘General’ tab. Press the “Discount type” drop-down menu and choose “Percentage discount.”
- Now, write a discount number in the “Coupon amount” field and set the expiry date using the “Coupon expiry date” field.
- After that, press the “Usage restriction” tab and write the minimum spending amount in the “Minimum spend” field. Why? This is because we won’t offer a 30% discount to someone who buys only one item that is priced less than $200.
Then, head to the ‘Products’ field and add all the bundled products one by one. Finally, hit the ‘Publish’ button.
That’s how you create a percentage discount coupon. Share it with promotional campaigns and offer prospects who purchase the bundle product with a coupon code a 30% discount.
Remember that this isn’t a professional way to include a discount for a WooCommerce bundled product. We encourage you to read this article on how to add discount in WooCommerce to offer discounts professionally.
Best Practices for Bundling Products in WooCommerce
To get the best outcome, you might follow these best practices:
- First, select the right products to bundle. Pick items that complement each other, such as a coffee machine paired with premium coffee beans.
- Price your bundles thoughtfully. Customers should see the worth immediately.
- Highlight savings by showing how much they save with the bundle compared to buying each item separately.
- Test different approaches with A/B testing to refine your strategy. Experiment with various product bundle layouts, price levels, or recommendation widget setups.
- Display your WooCommerce product bundles clearly and appealingly. Use vivid product descriptions and sharp, high-quality images to draw attention to the bundle’s value.
Consider these tips when setting up WooCommerce product bundles.
Frequently Asked Questions (FAQs)
What is a Grouped Product?
A grouped product is a collection of related items presented together as a single offering on an online store. Think of it as a way to display individual products that share a connection, allowing customers to pick and choose what they want from the set.
What is a Variable Product?
A variable product is a single item offered in multiple versions. This type of product allows customers to choose based on specific options. To help you understand a variable product better, picture a t-shirt available in different sizes, colors, and styles—all listed under one product page.
Each variation, like a small red t-shirt or a large blue one, can have its own price, stock level, or details, but they stem from the same core product. This is an example of a variable product.
What is the Difference Between Grouped and Variable Products?
A grouped product brings together separate, related products under one listing. A variable product, on the other hand, is one item with multiple options built into it. Grouped products bundle distinct items for flexibility in selection, while variable products tweak one item’s features for personalization.
What is the Difference Between Bundle and Grouped Product?
A bundle combines multiple products into one fixed deal, sold together at a single price. A grouped product, though, lists related items together under one heading but keeps them separate. A bundle is a take-it-all deal, while a grouped product offers a menu of choices.
Create a Bundle Product and Increase Sales!
You’ve reached the end of this content on how to create bundle product in WooCommerce. We’ve shared the easiest way to help you bundle products and improve sales. We think you’ll follow our guidelines and create bundled products without any hassle. Our best wishes are with you on your ecommerce journey.
