You can enhance your WooCommerce store, improve customer experience, and increase sales with a wishlist feature. Thus, the wishlist is crucial for all e-commerce stores. You must have this feature if you run an ecommerce store.
In case you don’t have this feature and you don’t know how to add wishlist in WooCommerce WordPress, keep reading this helpful article.
It contains all the nuts and bolts you need to include such a fantastic feature in your WooCommerce shop. Thus, let’s start reading this content without wasting any more time.
Why Do You Need to Add a Wishlist Feature to Your WordPress Store?
Wishlists are a convenient feature for customers and are a powerful tool for improving the shopping experience, building brand loyalty, and boosting sales. Below is a detailed discussion on why you should add a wishlist feature to your WooCommerce store.
I. Reduce Abandoned Purchases and Increase Sales
Every person who visits your store doesn’t buy products right away. Some are just browsing your website and exploring products. Some might save products and purchase them later. Those potential shoppers save their desired products using the wishlist feature.
Later, they revisit the store, see their wishlists, and might complete purchasing those products. Thus, you now understand how a wishlist button can reduce abandoned purchases and boost sales.
II. Stimulate Repeat Visits
We’ve already discussed that shoppers may return to your store if they have wishlists. They didn’t purchase those wishlisted items during the first visit because they might be waiting for paydays or comparing similar products.
Now, they’ve decided to purchase those items that they saved in your WordPress store. Therefore, they come back and complete the purchase.
III. Increase AOV (Average Order Value)
A wishlist feature can increase your average order value. As you know, such a feature lets prospects add multiple products to one place. When they are ready to purchase, they buy various products at once rather than purchasing a single item.
IV. Create Personalized Marketing Strategies
When you add a wishlist to your WordPress store, you get to collect valuable customer data. You can track which products shoppers save.
Therefore, you can create personalized emails with reminders, special offers, or even restock alerts to encourage those shoppers to buy their saved products.
V. Make Sales from New Customers
Wishlists let you make sales from new customers. How? A wishlist simplifies gifting by letting shoppers share their saved products with friends and family. They do it during holidays, birthdays, and special occasions, driving new traffic and sales from new customers.
VI. Improve Shopping Experience
When prospects find out that they can save their favorite products and purchase them later, their shopping experience becomes more enjoyable and stress-free. Thus, they develop positive impressions of your store, resulting in stronger brand loyalty.
These are the primary reasons outlining why your online store should have a wishlist feature. In the following section, we’ll guide you on how to add a wishlist in WooCommerce WordPress.
How to Add Wishlist in WooCommerce WordPress
Adding a wishlist feature to your WooCommerce store is a simple task. You just need to follow a couple of steps and make a few changes as described below.
Step 1 – Select the Best WooCommerce Wishlist Plugin
You need to select the best WooCommerce wishlist plugin to add a wishlist feature to your WordPress store. You might now wonder why you need to choose a plugin. Can’t you accomplish this job without a plugin?
Indeed, you can. However, for that, you need to know coding. You must know HTML, CSS, Javascript, and PHP, and you need to be familiar with WordPress theme or plugin customization.
For your information, adding a wishlist without a plugin is a complex process and isn’t beginner-friendly. That’s why we chose this alternate route: Include a wishlist feature in your WooCommerce store with a plugin. Let’s get going.
First, we need to select a plugin to add a wishlist feature to our WooCommerce store. But which plugin do you choose since thousands of plugins let you add a wishlist feature to your store? What should you consider when selecting such a plugin? Keep reading to get answers to these questions.
No matter which plugin you choose, make sure it meets the following criteria –
- It should come with an intuitive and easy-to-use interface
- It should allow you to customize the wishlist button’s text, position, appearance, and wishlist page layout
- It lets shoppers share their wishlists via social media or email and allows customers to control the visibility of shared wishlists
- Ensure your chosen plugin can correctly handle different product types
- The plugin should enable customers to add products from wishlists to their carts
- It should allow users to create multiple wishlists and organize products within those wishlists
- Make sure the plugin is compatible with the latest WooCommerce version and other plugins and themes
- Ensure the plugin is compatible with your WooCommerce version and the other plugins you are using.
- Pick a plugin with excellent documentation and customer support
- Check user reviews
- Compare its pricing and features with its contenders
After considering all these criteria, select the best WooCommerce wishlist plugin. We chose ShopBuilder as it meets the criteria mentioned above and allows us to add a wishlist feature to our store. Let’s see how to install and activate this plugin now.
Step 2 – Install and Activate ShopBuilder WooCommerce Store Builder
Installing and activating ShopBuilder is an easy job. Just navigate to your WP Admin Panel > Plugins > Add New Plugin.
Then, write down ‘ShopBuilder’ in the “Search Plugins” field on the top left side.
Press “Install Now” button of ShopBuilder plugin marked in the screenshot below.
Wait a while and then press ‘Activate’ button of ShopBuilder.
Congrats! You’ve successfully installed and activated the free version of ShopBuilder.
Note that this plugin works with WooCommerce and Elementor to help you create high-quality and professional WordPress stores in minutes.
Therefore, your store must have these plugins installed and activated. Otherwise, you won’t be able to utilize ShopBuilder.
Step 3 – Add a Wishlist Feature to Your WordPress Store
Now, it’s time to include a wishlist feature in your WooCommerce store using the ShopBuilder plugin. To do so, head to WP Admin Dashboard > ShopBuilder > Settings.
Afterward, ensure you are on ‘Modules’ tab and press ‘Wishlist’ module.
You’ll then see a pop-up. When you notice that pop-up, toggle on “Enable Wishlist?” switch.
Once you enable the Wishlist module, you’ll see a couple of new fields under ‘General’ tab. Additionally, you’ll notice two new tabs: Button and Page.
As you can see in the screenshot above, Wishlist’s ‘General’ tab features fields like “Limit Wishlist Use” that let you control who can use the wishlist feature on your store.
Besides, this tab has other fields that enable you to rename the text of various wishlist actions. Explore these fields and other tabs of this module on your own. For now, we’ll just show you the use of ‘Button’ tab to add a wishlist feature to your WooCommerce store.
Hence, click the ‘Button’ tab and make sure “Show in Shop Page” switch is on. Then, head to “Shop Page Button Position” option, click on its drop-down menu, and choose a button position you prefer. Lastly, press “Save Changes” button.
You can now see the wishlist button on Shop page when you visit this page. However, before browsing the shop page, it’ll be wise to set the wishlist button position on the product page.
To do so, go to that ‘Button’ tab of ‘Wishlist’ module of ShopBuilder. Afterward, scroll down to the “Product Page Settings” area and ensure “Show in Product Page” switch is turned on.
Now, go to the “Product Page Button Position” option, press its drop-down menu, select your preferred button position, and click “Save Changes” button.
That’s it. You can now see the wishlist button on both the shop and product pages of your WordPress store. Here’s our screenshot of the shop page.
See how easy it was to include a wishlist feature in your WooCommerce shop. However, do you know how to remove add to wishlist button in Woocommerce?
It’s simple: just toggle off “Enable Wishlist?” switch.
Bonus: Make the Most of Wishlists in Your WordPress Store
As you know, you can improve the shopping experience and customer satisfaction just by adding the wishlist feature to your WordPress store. However, to boost sales, you need to make the most of wishlists. Here’s how:
I. Make Wishlists Stand Out
Ensure shoppers can easily identify the wishlists button when they visit a product or the shop page. So, strategically place the wishlist button on product and shop pages and design that button in a way that it blends with your store’s design.
Besides, follow these suggestions below –
- Include a wishlist link to your main header navigation
- Add a wishlist page where shoppers can view and manage their saved items
- Ensure the wishlist feature is mobile-friendly
- It’ll be better if shoppers can customize wishlists from the wishlist page
II. Actively Promote Your Wishlist Feature
You need to actively promote your wishlist feature to encourage shoppers to save products for later purchase.
Here’s how you can promote the wishlist feature:
- Highlight wishlists on your product pages using a short message like “Save it to your wishlist!”
- Include a wishlist section in customer accounts to help them easily notice and use wishlists.
- Utilize banners or pop-ups to notify prospects that they can save products for later purchase.
III. Utilize Wishlists for Conversions
A little push can make customers purchase abandoned products! Sometimes, shoppers just need a nudge to buy a product. So, give them that to drive conversions.
Here’s what you can do to remind customers about the products they left without buying –
- Run email campaigns to make potential customers aware that they can revisit their saved items.
- Highlight famous wishlist items on your WooCommerce store’s homepage to encourage others to check those products.
- Allow shoppers to see their wishlist products in a wishlist table and let them purchase those items directly from that table using the “Add to cart” or “Buy Now” buttons.
IV. Use Wishlist Insights to Prepare Your Marketing Strategy
You can easily know what attracts your targeted customers by utilizing wishlist insights. Hence, strategically use this data to develop successful marketing campaigns.
Identify bestsellers by checking which products get frequently added to wishlists. Then, promote those items on your homepage, social media profiles, and other channels.
These are the practices you might follow to improve customer experience and increase sales using the wishlist.
Our Concluding Thoughts
Indeed, a wishlist is a beneficial feature for every ecommerce website. Unfortunately, WooCommerce doesn’t offer this feature by default. That’s why you need to use the best wishlist plugin like ShopBuilder to get the benefits of the wishlist feature.
As you’ve seen, using this plugin is SUPER EASY. We think you no longer have a question regarding how to add wishlist in WooCommerce WordPress if you read this article and follow the steps accordingly.
To further enhance your WooCommerce store, check out our guide on How to Add Variable Product in WooCommerce and provide a seamless shopping experience for your customers.
