Losing sales? Seeing an increased cart abandonment rate? Your WooCommerce shop has visitors worldwide, and you still haven’t made the expected sales.
Adding multiple currencies can be an effective solution. When your store displays prices in multiple currencies, especially your targeted customers’ currencies, your overall sales increase.
Thus, try this simple strategy. If you need to know how to add multiple currency in WooCommerce, keep reading this article to the end and take action accordingly.
What is Multi Currency for WooCommerce WordPress?
Multi Currency for WooCommerce is a plugin or extension designed for WordPress websites running WooCommerce. It enables online stores to display product prices and accept payments in multiple currencies.
Therefore, it enhances the shopping experience for customers from different regions.
This functionality is handy for businesses targeting an international audience, as it allows customers to view prices and complete transactions in their local or preferred currency.
Why Do You Need to Sell in Multiple Currencies?
You provide prospects with the option of paying for items using the currency of their choice if you add multiple currencies to your store. Besides, you get the following benefits as an entrepreneur.
Grow Your Business and Build Trust: When you offer customers the freedom to purchase products using their preferred currencies, you create a positive impression among customers and build trust. At the same time, you see increased conversion rates, helping your business grow.
Reduce Cart Abandonment Rates: Your customers remain happy when they get to buy products with their chosen currency. They become more likely to purchase from you in the future and less likely to leave carts after adding items.
You see a reduced cart abandonment rate after including multiple currencies in your WooCommerce shop. These are some beneficial factors as to why you need to sell products in multiple currencies.
How to Add Multiple Currency in WooCommerce
You can follow several ways to add multiple currencies to your WordPress store. For example, you can utilize the WooPayments’s Multi-currency feature to add several currencies to your store.
You may read this guide to learn more about how to include multiple currencies using WooPayments.
Alternatively, you may use a third-party yet the best currency adder plugin, ShopBuilder. It’s a complete WooCommerce solution that helps you build high-converting WordPress stores in minutes – and that too without coding!
Let’s see how ShopBuilder allows you to add multiple currencies to your store.
Step 1 – Get ShopBuilder
First, install and activate this plugin. To do so, head to WordPress Admin Panel > Plugins > Add New Plugin.
Click “Upload Plugin” button to upload a zipped file of the plugin.
Afterward, press “Choose File” button to upload ShopBuilder’s zipped file.
Are you wondering where to get that file? You can either receive it via email or directly download it from our website once you purchase the plugin.
Why do you need to buy this plugin? Although ShopBuilder offers several modules, which are standalone plugins, and widgets for Elementor for free, some modules come under the pro version of this plugin.
As you can guess, the module, Currency Switcher, we’ll use to add multiple currencies to our WordPress shop, is available in ShopBuilder Pro. That’s why you need to purchase this plugin.
Thus, once you buy this plugin and receive its zipped file, upload it and click “Install Now” button.
Give it some time to get installed, and hit “Activate Plugin” button.
You’ve successfully installed and activated ShopBuilder Pro. Now, you need to install its free version if you haven’t done so already.
Thus, click “Install ShopBuilder” button on the top notification bar – you’ll see this right after installing the pro version.
Then, press “Activate Plugin” button of ShopBuilder.
That’s it! However, you now need to add the plugin license key to make full use of it. Here’s how to add the license key.
Navigate to WordPress Admin Dashboard > ShopBuilder > License.
Then, include the license key in “Licence key” field and press “Activate License” button.
That’s how you install and activate ShopBuilder premium plugin.
Note: Since it works with Elementor and WooCommerce, your store must have these two plugins pre-installed before installing and activating ShopBuilder.
Step 2 – Work with Currency Switcher Module
To add multiple currencies to your WooCommerce store, first, enable the “Currency Switcher” module. Hence, navigate to the WP Admin Panel > ShopBuilder > Settings.
Then, ensure you are on ‘Modules’ tab and click “Currency Switcher” module.
You’ll now witness a pop-up with an “Enable Currency Switcher?” switch. Toggle it on.
After enabling the module, you’ll see many settings. Explore each or read this Currency Switcher documentation to learn more about each setting.
Add Multiple Currencies
Once you’ve explored all the settings of the Currency Switcher module, click ‘Currencies’ tab and press “Add New” button.
A currency will automatically be set when you click the “Add New” button. You can keep that currency or edit it to suit your needs.
To customize it, press the vertical triangle icon.
Then, navigate to “Select Currency” drop-down menu and click on it to choose your desired currency.
Now, head to other settings and utilize them.
For instance, use “Custom Currency Symbol” field to include a custom symbol for a currency. Utilize the “Currency Rate” and “Exchange Fee” to set the currency exchange rate and fee.
Scroll down and work with other settings. Once you’re done, click the “Add New” button to add another currency.
Right now, follow all the steps you followed a while ago to customize a currency.
That means you can choose a currency from the “Select Currency” drop-down menu, set the exchange rate and fee, and work on other settings as you wish.
Lastly, click the “Save Changes” button.
That’s how you add multiple currencies to a WooCommerce store using ShopBuilder’s Currency Switcher module. Let’s now visit your shop to see how multiple currencies appear.
How to Make the Most of Your Multi-Currency WooCommerce Store
You’ve added several currencies to your WooCommerce shop. To ensure it remains a success, you need to optimize your store. That being said, here are some tips to consider to make the most of your multi-currency WordPress store.
I. Strategically Select Currencies
Don’t overwhelm customers with too many options. Instead, you need to focus on currencies that align with your target markets:
So, research your audience using tools like Google Analytics to identify where your traffic comes from. Then, prioritize major currencies (e.g., USD, EUR, GBP) and those relevant to high-potential regions (e.g., AUD, CAD, JPY).
Pro Tip: Limit the list to 5-10 currencies to keep the switcher clean and manageable.
II. Optimize the Currency Switcher
The currency switcher is your customers’ gateway to a personalized experience. Make it effective by positioning it prominently across essential pages. We recommend you include currency codes (e.g., USD), symbols (e.g., $), and optional flags for visual appeal.
Plus, it’ll be better if you set the Currency Switcher to auto-switch based on geolocation. Thankfully, ShopBuilder’s Currency Switcher module lets you do that.
III. Fine-Tune Pricing and Exchange Rates
As you know, pricing accuracy builds trust and prevents cart abandonment. Thus, we suggest you use automatic updates for efficiency but monitor them periodically.
Also, you need to adjust prices to look appealing (e.g., $9.99 instead of $9.87) using plugin settings or custom rules. Lastly, for key products, you may set specific prices per currency to avoid fluctuating rates affecting perceived value.
IV. Integrate with Payment Gateways
Before adding multiple currencies to your store, ensure you have the payment gateways that accept the currencies you’re about to set in your WordPress shop.
For your information, Stripe and PayPal support multiple currencies, and Shopbuilder is compatible with these payment gateways.
V. Test and Maintain Regularly
You need to ensure a smooth shopping experience for your customers. So, always conduct tests to find errors in your store and keep it glitch-free. You can check if the geolocation setting accurately provides data.
Additionally, check other functionalities of this plugin and keep it updated. Last but not least, regularly monitor customer feedback on currency features and resolve their issues.
These are some tips to follow to make the best out of your multi-currency WooCommerce store.
Rounding Up
That’s all today for this content on how to add multiple currency in WooCommerce. No wonder you’ll get immense benefits just by adding multiple currencies to your WordPress store. It’s a powerful strategy to enhance the shopping experience for international customers.
However, only the right plugin can help you experience such benefits. This is why you should carefully choose a currency adder plugin. Not only this, but you should also follow the best practices to make the best out of the multi-currency store we shared in this article.
We believe this guide will help you easily include multiple currencies in your WooCommerce shop. Thanks for reading.
