Some products are challenging to sell without offering their variations. For instance, clothing items must come with variations like size, color, style, etc.
Thus, as an ecommerce store owner, you need to add these variations to products if you sell such items. However, do you know how to add color and size in WooCommerce product?
It’s easy, and fortunately, WooCommerce has default settings that allow you to perform this task. Keep reading to learn how to utilize these settings to add color and sizing options to your WooCommerce product.
What Are Product Variations, and Why Are They Necessary?
Product variations refer to different product versions. Imagine this: you visit a shopping mall to purchase some clothing items. You enter a t-shirt store and start looking for a few t-shirts. Suddenly, you like a t-shirt and ask the salesperson if your chosen t-shirt comes in diverse sizes and colors.
If it is available in different sizes and colors, this t-shirt will be an example of product variation. In ecommerce, that t-shirt is a variable product as it’s got several variations. We believe you now clearly understand what product variation is. Let’s discuss why it is necessary in ecommerce.
Product variations are important in ecommerce because different customers have diverse product choices. What may fit one customer might not suit others. Therefore, your store should feature variable products to offer customers personalized experiences and improve sales.
Based on the Forbes report, 81% of customers choose companies that provide personalized experiences. That’s why big brands like Amazon, Best Buy, Walmart, and more use product variations to offer customers personalized experiences and increase sales. We think you now understand why product variations are necessary.
How Do Product Variations Influence Customers’ Purchasing Decisions?
Product variations can significantly influence buyers’ buying decisions. Here’s how. When you add variable products (product variations) to your WordPress store, you enable prospects to select various product options. You let them find items that perfectly match their specific needs and preferences.
As a result, your store builds a positive impression among customers, leading to higher customer satisfaction and loyalty. Besides, product variations can help your store stand out by providing unique product variations.
Product variations can help change or strengthen customer perceptions and beliefs about products and impact their purchasing decisions. Last but not least, you help customers find suitable products that fit their lifestyles by adding variable products to your store. Thus, the sales trend stays upward.
That’s how product variations affect customers’ purchasing decisions. We believe you understand the importance of including variable products featuring diverse sizes and colors in your store. Let’s now discuss how to add some.
How to Add Color and Size in WooCommerce Product
You need to follow the steps below to easily add colors and sizes to your WooCommerce products.
Step 1 – Create Color and Size Attributes
We need to build two attributes, named color and size, in our WordPress store. To do so, navigate to WP Admin Dashboard > Products > Attributes.
Afterward, you’ll see ‘Attributes’ window, write ‘Size’ in the ‘Name’ and ‘Slug’ fields, and press “Add attribute” button to create the size attribute.
Repeat the same steps to create the color attribute. Once you create the size and color attributes, you need to configure their terms. So, look at the right-hand side on ‘Attributes’ table, and you’ll see attributes you’ve just created.
Click “Configure terms” link of an attribute to configure it.
After that, you need to write the attribute value (product size or color options you’ll offer customers) in the ‘Name’ and ‘Slug’ fields and click “Add new Size” button.
N.B. The attribute button name will appear depending on the attribute name.
Add as many values as you need for an attribute. For example, the Size attribute typically contains values (size options) like S, M, L, XL, XXL, XXXL, etc. After configuring the Size attribute, configure the Color attribute by following the same steps.
We’ve completed half the task regarding how to add color and size in WooCommerce product. Let’s now add these attributes to our preferred products.
Step 2 – Add Color and Size to a WooCommerce Product
We’ve already created the Color and Size attributes. You can now add them to a new or existing product. We’ll add these attributes to an existing product. Thus, we navigate to WP Admin Panel > Products > All Products.
Then, we’ll select a variable product and click ‘Edit’ link to edit it. Then, we head to the “Product data-” area inside the product editor and click ‘Attributes’ tab.
Then, look at the right-hand side and click the drop-down menu beside “Add new” button. You’ll see all the attributes you’ve created. Choose one that you want to add.
At this point, you need to select your chosen attribute’s value from “Value (s)” drop-down menu. Besides selecting the attribute values, ensure “Visible on the product page” and “Used for variations” options are checkmarked.
Repeat the same step to add another value to the attribute. Once you’ve added the color and size attributes with their corresponding values, click “Save attributes” button.
Then, hit ‘Variations’ tab on the left under “Product data –” section.
You’ll now see two buttons, “Generate variations” and “Add manually.” Click the “Generate variations” button to create product variations automatically. Alternatively, hit the “Add manually’’ button to add a product variation manually.
Then, click on a product variation to edit it. Add additional product images, dimensions, prices, and more.
Edit all product variations, then scroll down to hit “Save changes” button.
That’s how you add size and color attributes to a WooCommerce product. Now, visit the product page of that variable product to see the changes.
As you can see in the screenshot above, these product options don’t appear professional. As a solution, you can display them within a swatch. Doing so won’t only help your store look professional but also let customers make informed decisions.
But the question is, how do you show color and size options in a swatch? You can use a plugin called Variation Swatches for WooCommerce. You read this article on how to use variation swatches for WooCommerce to learn more about this plugin.
Best Practices for Visually Presenting Color and Size Variations on Your eCommerce Site
You need to use interactive color swatches, high-quality product images with multiple angles, and clear size charts to effectively display color and size variations of products on your ecommerce site and boost conversions.
That said, here are the best practices you can follow to make color and size variations visually appealing and effective:
- Utilize interactive color swatches instead of text-based options to let customers visually select colors of products
- Include dynamic thumbnails that update to display the selected color or size variation of a product
- Add multiple high-resolution images (from different angles) of the product
- Try to exhibit product images within the swatches
- Add clear and comprehensive size charts with measurements for each size
- Use clear and concise language to describe size and color variations
- Ensure that customers can easily navigate through the product variations
- Displaying product variations with their availability numbers to use scarcity and increase conversion rates
- Add search filters that let customers quickly find products based on color and size or other attributes
Follow these tips to showcase products with different color and sizing variations effectively.
Wrapping Up
You can improve the shopping experience for your customers and boost sales by including color and size variations in WooCommerce. We hope this article guides you skillfully on how to add color and size in WooCommerce product.
All the steps we described here are easy to follow. So, try these steps and utilize the best practices when adding color and size variations of products to your store to ensure customer satisfaction and grow your business.
