Do you know that your WooCommerce store’s bounce rate increases and you lose potential sales when users, precisely impulse shoppers, can’t quickly find their desired products based on diverse product attributes?
Although your store has a standard yet outdated filter, it fails to satisfy shoppers. So, what’s the solution? Include an AJAX product filter to let customers instantly find products without reloading the page.
However, the real question is how to add an AJAX product filter for WooCommerce. In this article, we’ll help you easily set it up. Let’s get started.
Why Should You Add an AJAX Product Filter To Your Shop?
You and your targeted customers will enjoy many benefits by including an AJAX product filter in your WooCommerce store. Here are details on the benefits.
Improved User Experience: Since AJAX filters update the product list instantly, users don’t need to wait for a full page refresh and can quickly browse or select their products.
Increased Engagement: This dynamic filter encourages visitors to explore more products and spend more time on your WordPress shop.
Increased Conversions: AJAX filters enable customers to quickly find products, resulting in faster purchasing decisions.
Reduced Bounce Rate: Since users instantly find their preferred products, they become less likely to leave your store, and so, you enjoy the benefits of reduced bounce rate.
AJAX product filters ensure a modern, efficient, and user-friendly way to browse products in your WooCommerce store.
Method 1: How to Add AJAX Product Filter for WooCommerce with a Plugin
Here are the steps you might follow if you wonder, “How do I enable AJAX in WooCommerce?”
Step 1: Choose the Best AJAX Product Filter Plugin for WooCommerce
The very first step is to select a plugin that allows you to easily add such filters and build professional stores with a few clicks. You’ll find many plugins on the WordPress plugin repository that let you accomplish this job.
However, the question is which plugin you’ll use. Need recommendations? Try ShopBuilder. It works with WooCommerce and Elementor and helps you build high-converting WooCommerce stores in minutes!
Let’s install and activate this plugin.
Step 2: Install and Activate ShopBuilder
To install and activate ShopBuilder, go to WordPress Admin Panel > Plugins > Add Plugin.

Then, search for ‘ShopBuilder‘ in the plugin repository and click “Install Now” button of the marked plugin in the screenshot.

After that, press ‘Activate‘ button.

Note that your store must have WooCommerce and Elementor pre-installed to use this plugin.
Step 3: Build a Shop Page Featuring AJAX Filters
We’ll now create a shop page with ShopBuilder. To do so, navigate to your WordPress Admin Dashboard > ShopBuilder > Templates Builder.

After that, click “Add New Page” button on the top left.

You’ll then see a pop-up.
You need to write a template name in the “Template Name,” field, choose a template type from the “Select Template Type” drop-down menu, pick an editor type from the “Select Editor Type” drop-down menu, and toggle on the “Set as Active Template” switch.

Afterward, head over to the “Pre-built Templates” area and hover your mouse pointer over a free template that has an AJAX filter. When you hover the mouse pointer over a template, two buttons will appear: Preview and Import.
You can hit the ‘Preview‘ button to see if that template has AJAX filters. Then, click the ‘Import‘ button.

Finally, you can either click the “Edit With Elementor” button to customize the template inside the Elementor editor or just click the cross ‘X‘ symbol on the top right of the pop-up.

Now, visit the shop page to see the outcome.

See! How easily you can add an AJAX product filter to your store using ShopBuilder. This is one of the methods you can follow to include an AJAX product filter. There are more.
For instance, ShopBuilder has an Elementor widget to help you add an AJAX product filter. However, it is only available in the paid version. Let’s see how to use it.
Optional Method: How to Add an AJAX Product Filter with an Elementor Widget
First, open your chosen page in Elementor. Then, head to a section and click the ‘+‘ column inside Elementor to open the widget’s left-side panel. Finally, type “AJAX Product Filters” in the widget search field.

Then, drag and drop the marked widget in the screenshot into your preferred column.

At this point, you can explore the AJAX Product Filters widget’s features and click the ‘Publish‘ button when you’re done customizing the page.

This is how to use an Elementor widget powered by ShopBuilder to add an AJAX product filter to your WooCommerce store.
Last but not least, you can also use a free WooCommerce theme featuring built-in AJAX filters and other stunning store features to include an AJAX product filter. Such a theme is SBMart.
Wrapping Up
Now you know how to add an AJAX product filter to your WooCommerce store. It’s easy. You just need to install ShopBuilder and build a template. You can also use the “AJAX Product Filters” widget if you have the pro version of ShopBuilder.
Alternatively, you can utilize the free SBMart theme if you don’t want to use a plugin. These are the ways to follow to include an AJAX product filter into your WooCommerce shop. Therefore, follow any of these and get an AJAX product filter.
👉Good Read: How to Add Pagination in WooCommerce Shop Page


